I’m Karen Jaimes, a Creative Director and design leader. I’ve spent my career building brands and leading design teams — at startups, in-house, and everywhere in between. What I care about most is telling stories that actually connect with people, in a way that helps a brand grow, not just look good. I’m at my best when I’m building something from scratch — a team, a visual identity, a way of working — and figuring out how to make it run well.